
William Jordan – President
Mr. William Jordan, President of The Sentinel Group, Inc., located in Laguna Hills, California, has been serving South Orange County for more than a decade. Mr. Jordan established his career in a new office with Edward Jones in 1997, which he successfully developed in the prominent area of Lake Mission Viejo. He later joined Sentinel Capital Management in 2001 and became President of the firm in 2004. Mr. Jordan is nationally recognized as an expert in the field of financial planning, investment management and college funding through his interviews and featured quotes as seen in The Wall Street Journal, Kiplinger’s and Forbes magazines.
Mr. Jordan is a regular speaker in the Southern California area and has conducted financial seminars, stewardship boot camps, and college funding workshops for more than ten thousand individuals over the last few years. His presentations include a variety of financial topics; his most popular are Why Smart People Do Dumb Things with Their Money, Strategic Use of Home Equity in Financial Planning, College Financial Planning, and Women and Their Money.
Mr. Jordan is President and Founder of Sentinel College Funding, a company focused on providing affordable college financial planning and scholarship location since 2001. In the last seven years alone his firm has assisted over 3,000 families in the LA and Orange County area obtain affordable financial aid for college regardless of lack or abundance of income.
The mission statement of The Sentinel Group team is “Guarding Your Financial Future”. William’s main objective in accomplishing this is to understand the clients’ most important financial goals, and systematically designing financial strategies to provide the highest level of confidence in accomplishing those “lifestyle” goals in order of priority.
William has resided in South Orange County for over twenty years. He and his wife, Tiphanie, have enjoyed more than twelve years of marital bliss while raising their two daughters. Active members of Life Church in Mission Viejo, William and Tiphanie currently serve on a team of worship leaders and also oversee the leadership for the church’s Couples Ministry.

